A unique corner space on Melrose Avenue and N La Jolla was selected to become a specialty juice bar and café. NEW THEME worked to develop the business model, menu, branding as well as the interior space, which takes its inspiration from the idea of healthy, sustainable lifestyles and was painted white to emphasize light, openness and clarity. The floor was reduced to the bare concrete, and an interior counter was constructed of teak and bamboo, which also features on the staircase and upstairs office area. Curved interior retail shelves were installed along the side entry of the space, where unique specialty items are displayed. The wall behind the kitchen and preparation areas is painted in a pale jade hue that functions as a harmonious backdrop to the bright, colorful menu.